Buying, leasing or renting a vehicle should feel straightforward. Not complicated or hard work. Drive brings everything together in one place, with multiple ways to get on the road.
Backed by the expertise of Volkswagen, Drive offers a flexible, modern experience designed to support better decisions, without pressure or complexity.
To accompany this fresh new brand, I was tasked with devising and creating a set of core set of motion principles to guide internal and external parties. Utilising these principles, this would then be finally built out into a brand launch film, a "hello" to the world.