MILE - UI & Social Animations

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The team behind luxury mystery box platform Heat has launched an invite-only subscription platform that taps into an ongoing shift away from hypebeast culture. The Mile app offers exclusive and sought-after products from luxury brands such as Off-White, Stone Island and Brunello Cucinelli.

MILE came to me looking for a range of animated videos to support their Apple app store release. The brief was to create a series of slick in app explainer videos highlighting the key features of their service. These would then be used across internal, external and social communications.

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