PSA Commericals - Citroen

Citroen are known for the quirky approach to their marketing. This doesn't change when producing simple 'how to' online video guides. We were tasked with creating a simple, but engaging film informing Citroen drivers about the benefits of keeping their vehicle in good condition. Using exisiting artwork as a base, we then introduced 2D animation to bring the film to life and give it a fresh, new look. 

As part of the brief we were given high quality (8k) flat images, and asked if we could repurpose these images to create an informative and engaging film for their customers. this required re-artworking the images with animation in mind. Once the component parts were identified and broken down we took it over to After Effects to add some life to the flats.

Created in Photoshop, composited in After Effects.

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