Speed Edition 12 - Bentley Motors
To celebrate the remarkable W12 engine that has powered its performance flagships and indeed the brand since 2003, Bentley has created the limited-edition Speed Edition 12. Powered by the most successful 12-cylinder engine of the modern era, the Speed Edition 12 models are a fitting farewell to an extraordinary engineering achievement.
To commemorate these iconic cars we were tasked with creating a series of social media adverts, with a 3 phase approach for each vehicle model; 'Excite', 'Performance' and 'Exclusivity'. Which would be part of a tiered release to build anticipation over the 120 per model car series. We were handed Bentley produced CGI images of the limited run of vehicles and crafted them into a narrative that compared the iconic W12 engine, to the uniqueness of the potential buyer, with a people-first approach.