Puma VR
In collaboration with PUMA and Meta Quest, FTR conceived the idea to create a VR shopping experience with in Meta's Quest headsets. Working alongside 3D designer Kaum from Kaum Studios, and VR developer Geoff Bennett, with Creative Direction from FTR, we brought this into (virtual) reality.
Me and Kaum were brought in to create 5 different worlds, corresponding to each style of Puma trainer. My role within this project was to craft 2D elements which worked in synergy with Kaum's 3D animations, whilst being an integral, reactive part of the user experience with in the headset. These elements would then be handed over in multiple "states" as transparent looping videos for the developers to build into MetaXR interactions.
Creative Direction - David Stamatis, FTR
2D animation - Dan Wignall
3D animation - Kaum, Kaum Studios
Developer - Geoff Bennett
(Promo video not made by myself).
Press: https://www.uploadvr.com/puma-meta-webxr-basketball-shoe-shopping-exprience/