The key purpose of this video was to be as inclusive as possible whilst simplifying the different products with in car financing. Great care was taken by Adele to ensure all physical and mental disabilities were thought of during the storyboarding process. A minimal yet playful graphic style was deployed to ensure the viewer engaged with the video whilst keeping clarity to understand the information within.
Storyboard - Adele Dickinson
2D Animation - Dan Wignall & Adele Dickinson